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                         TOPIC-“ Why Blogging is Important For Business”?

A blog  is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.

                             One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through consistent blogging. Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.

They can be used for anything that involves communicating or publishing information on the World Wide Web.common use  include teaching and educational and corporate use. . Your blog  can be a personal diary, a project collaboration tool, a guide, or any means of communicating and publishing information on the web.

Blogs offer many benefits for education:

• Promotes autonomous learning by providing opportunities for students to take more control of their learning.
• Motivates students to become better readers and writers.
• Promotes discussion among students.
• Encourages the use of the Internet and the Web among students (and teachers)

                               

What are the purposes having a blog?

• To share their knowledge. Blogging is an excellent way of sharing your knowledge about a particular topic to a wide audience. ...
• To learn and earn at the same time. ...
• To promote a product. ...
• Building relations. ...
• Blogging as side income. ...
• Creating an online empire. ...
• For satisfaction.

                          Why Blogging is Important For Business

It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers. ... Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance inbound marketing efforts and attract more perspective customers.

                                             A chief reason every company needs a blog is to increase their visibility. Put simply, the more blog content you create, the more opportunities you'll have to show up in search engines and drive organic traffic to your website. Blogs provide the perfect platform to strengthen your SEO strategy.

Blogging gives your business the chance to create a personality online and gives people the opportunity to learn about your company. ... Blogging provides you with a way of keeping in contact with existing clients and gives you an opportunity to create new ones.

                                                      In general, the more blog posts you publish, the better the chances of capturing more traffic. Research shows that companies who blog 3 to 5 times a month, or around once a week, get twice the web traffic than those who don't blog at all.

• Blogs containing highly relevant keywords within unique pieces of content will be rewarded with a higher ranking on search engine results. The higher a company's search engine result, the more potential customers it will attract.
• If a company can provide compelling blog content that generates significant customer interest, it will likely prove to be a legitimate customer recruiting tool.
• Today's blogs are more engaging than ever thanks to the ease of integrating media and the number of educated writers with a unique voice. Videos, images, and links to other media can be embedded into a blog to make it a truly helpful and well-rounded. Mobile-friendly blogs further their reach by making their content easily accessible to users on any type of web-friendly device .

How to Do Blog Marketing

1. Fill Your Blog with Several Posts ASAP. Readers don't like to visit a blog with only one or two posts. ...
2. Market Your Blog. It's very easy to integrate social media into your blogs so that your blog posts go out to your followers. ...
3. Reply to Comments. ...
4. Use Your Blog to Encourage Email Signups.

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                          ആദർശ്.വി .ഗോപാൽ 
                                    adarshvgopal369.blogspot.com